Explain identity decisions with credited visual examples. A demonstration editing brief; supply your own evidence and details.
Editorial focus
Explain identity decisions with credited visual examples.
Begin with the context
Explain who this story is for and the question it answers. Include the details a new reader needs, and distinguish your own observations from material supplied by another source.
Demonstration case study
The brief behind the work
- Role
- Describe your actual role
- Scope
- Name the deliverables
- Context
- Credit the collaborators
The question
Describe the original problem, the audience and the constraints.
The decision
Show the choices you made and the evidence behind them.
Only publish outcomes, metrics and testimonials you can substantiate. The sample project is fictional.
Make the useful part easy to find
The reference section below is deliberately structured for scanning, keyboard use and printing. Edit the labels and details to fit the real story rather than retaining irrelevant example fields.
Leave the reader with a next step
Link to a relevant topic, a dated source or a related story. Give collaborators proper credit and keep private or unverified information out of a public demonstration.
Process, not just polish
The work behind the work.
A glimpse into creative spaces, working notes and the making of an idea.
Illustrative photography, not evidence of the sample project, recipe or reported event.